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Radio Ad 1

Radio ad 2

Telephone Holding Message

In most advertising media, writers have someone with whom they can flesh out their ideas. Be it the Art Director, Creative Director, Associate Creative Director, etc. – there’s always somebody to bounce ideas off of.

But audio, is a unique beast. Whether it’s a radio spot, telephone holding message, podcast, CD-ROM or a simple piece for the Web – audio demands a distinctly different approach than one might use, say, for a print ad. At CWAL we’re pretty good at smoothing the transition from “I think it might sound like…” to “Yes, that’s exactly what I was hearing in my head.

Chris Ward & Associates Limited. Reg Office 7 Parade, Royal Leamington Spa, Warwickshire, CV32 4DG UK                                                                                                © 2013